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Brand Spirit


Trakindo is committed to be the driver that empowers and advances our audiences capabilities and performance forward to reach their goals and nurture sustainable success.

Advancing means the acts of going the extra miles to improve, enrich and empower greater results, impacts and benefits.

Going the extra mile or beyond expectation means:

  • Always push yourself forward to be better by increasing your capability and capacity, and project it through real actions.
  • Always challenge yourself and be in constant search for self improvement to advance yourself and others.


You represent our diverse targeted audience (employee, customers, partners, society, shareholders) who will experience and benefit from the impact of Trakindo in their lives.

Forward means moving people farther in their performance and higher in their achievements as to bring them even closer to their goals.